You can tell when four people made it.

Most companies buy the strategy, the words, the design, and the campaign separately, then wonder why none of it matches. I make all four, from technical software companies to consumer brands built from the name outward.

See the work Book a call

Kathleen Foley LLC · Miami, Florida

01 / Work

A machine learning platform, a beauty brand, and a beverage brand.

AI and machine learning

Ragnerock

An agentic AI and machine learning platform with no marketing function when I arrived. I built it, and it grew into a team.

01 / Positioning

Moved the argument to the person who signs.

An infrastructure product gets pitched to engineers, and engineers don't hold the budget. I aimed the story at finance instead and rebuilt the sales one-pager around a question a CFO can't answer alone: is this project almost done, or just stuck?

02 / The argument

Turned the company's thinking into something publishable.

I worked with the founder on a CFO's guide to controlling AI infrastructure spend, and built everything around it: the cost model laid out so a finance team can check it, the diagrams, the document itself, and the campaign that launched it.

125x

The paper's central claim, cost per query

$228,125

The status quo, worked from published pricing

Cover of the Ragnerock white paper on controlling AI infrastructure spend — The white paper

First page of the Ragnerock sales one-pager — The sales one-pager

Founder · Own venture

Mair

An on-demand beauty and wellness platform. I'm the founder, and right now I'm the only person running it.

I run all of it: the business model, the pricing, the recruiting, the sales calls, and the operations. On the brand side that means the naming, the category position, the identity, the voice, both launch pages, and everything that goes out under the name. One page sells the service to clients while the other recruits the specialists who deliver it, and the two had to read as the same house without saying the same things.

Every recommendation I'd make to you, I'm currently testing on myself.

The Mair starfish mark with a stiletto heel on one arm — The starfish

The wordmark

The homepage

The Mair recruitment page showing the three membership tiers and their requirements — The recruitment page

Field marketing and sales development · In-house

BUZZN

A hemp-derived beverage brand expanding into Florida. I led the go-to-market across retail and hospitality.

Brand territory work, retail across premium grocery and liquor, trade show presence, and field activations, including retail performance across fourteen locations. I mention it because marketing people get hired on taste and judged on revenue, and I've done the version where the number was mine.

Brand territory

Signage for the hemp beverage education sessions presented by BUZZN — Trade show program

BUZZN field activation tent and product display at an outdoor event in Miami — Field activation, Miami

02 / The arithmetic

Four people, or one.

A brand strategist

Decides what the company stands for and who it's for.

A copywriter

Turns that into words, if the strategist explained it well enough.

A designer

Turns that into a look, if the writer left anything to work with.

A campaign manager

Puts it in front of people, and reports on something.

That's four contracts, four briefs, four invoices, and four chances for the idea to get thinner on its way through. Doing all four myself costs less than the strategist alone, and it comes out saying one thing.

03 / How to work with me

Three ways in.

Positioning Sprint

$3,500

One week

A working session and a written output. We find who actually buys, why the current story isn't landing, and what to say instead. Designed as a small first commitment, so you can see how I work before deciding on anything larger.

The Research Piece

From $10,000

Four to six weeks

A white paper or report your sales team can send to a prospect without apologizing for it. Interviews with your technical people, a case worked through rather than asserted, sources anyone can check, and original diagrams built for your system instead of stock illustration. Plus the campaign to put it in front of the right readers.

Embedded Marketing

From $6,500

Per month

One person acting as your marketing function. I work out what you should be saying and when, write the ads and the content, art-direct and make the assets, then read the numbers and tell you what any of it did. Month to month, thirty days' notice either way, because good work should be the reason you stay.

Included in an engagement, or commissioned separately

Advertising

Ad copy and creative, concepted, written, and art-directed by the same person.

Campaigns and content

The idea, the calendar, and the work itself, so nothing gets lost between deciding and making.

Landing and sales pages

Written, designed, and built end to end, so the copy and the layout are pulling in the same direction.

Sales collateral

One-pagers, sales sheets, and pitch-deck messaging, written for the conversation they're used in.

Diagrams

Lifecycle wheels, architecture comparisons, and cost models, drawn for your system rather than adapted from a template.

Founder visibility

A content system built from how you already speak, so nothing you publish starts from a blank page.

I take two clients at a time.

Any of this can be commissioned as a single project rather than an engagement, priced accordingly: a name, a set of brand elements, copy for one page, a short edit. If you need something that isn't listed here, ask.

Kathleen Foley at a beverage industry trade show — KATHLEEN FOLEY, MIAMI

04 / About

I'm Kathleen Foley.

Before strategy I did sales, standing in stores across Florida handing people a product and watching their face while they decided, and sometimes they chose something else. That's why I can't write something abstract and call it finished.

I'm an independent strategist and creative director, based in Miami, working with companies anywhere.

Most of the time when a company thinks it has a messaging problem it actually has a buyer problem, and the words are fine, they're just aimed at someone who was never going to sign. I'd rather spend the first week working out who that person is than spend a month making the wrong thing sound better.

05 / Fit

I'm the right person if

You've built something good and can't yet say it plainly.
You'd rather have one person accountable than a team to manage.
You want the words and the look decided together, not passed between people.
You're moving fast and don't have time to brief four suppliers.

Tell me about yourself.

Fifteen minutes, no deck needed. Tell me about the business, your role, and what stage you're at, and we'll go from there. You don't need to know what you want yet, and if a call feels like a lot, just email me instead.

Book a call hello@kathfoley.com